
MADXWORLD
/studio-etc.

🌏 Art meets functional design. 🔵 Bound by a shared wavelength, ☯︎ we shape intentional visual identities 🪐 moving from experimental art direction and custom type to packaging, labels, and physical print production, or collaborating with the right craftsmen to make it real. 🌐 ❍
A room for raw collision, where instinct follows the notion.
Play meets precision.
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🔥🕶️🔵 ❍

🌏 📄 About Us 🔵 Mad X is the collaborative space of Aria Pradifta and Dian Loeis. ☯︎ Moving in the same orbit, we use this studio as a fluid testing ground, redefining conventional structures to generate brand identities that feel unrestricted yet deeply grounded. 🪐 We are inspired by the holistic landscape of craft across Nusantara, where art, products, packaging, and design meet from every angle. Carrying that tactile depth into our practice, we exist exactly where raw, experimental ideas collide with crafting the production. ❍ Our doors remain open to forward-looking brands and experimental projects. 🌐
This is an ongoing archive.
Enjoy exploring.

(1)
BASKETBALL IN THE TROPICS, "KHATULISTIVVA"
VISUAL IDENTITY
[2026]


(2)
Livery Drift Car Design: ZETTA TEAM
[2026]










(3)

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3D Stage GOR Lombok

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[2023]
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BLACKMENU BALI






[2023]


GAUNGVST 2025

[2025]





ARKIPELAGIS BOOK

[2025]




DEPARTEMEN SEJARAH PULAU PANGGANG
[2025]
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Soerjopranoto: 6 Tubuh Si Raja Mogok
[2024]








Hot Lava Rollers
[2019]
































29 Ore
[2022]












After All These Years - Ace House Poster Exhibtion - 2017



ATELIER 5758 | Logotype | 2022










NGUPING RECORDS | LOGOTYPE






DNA.LAB - Tattoo Studio Bali | Logotype + T-SHIRT | 2019





EVERSIGN Tatoo Studio Bali | Brand Identity | 2019

















PUSDATEMPO | Brand Identity | 2017




Pohon Mimpi Creative Agency | Visual Identity | 2021














Sandan Natural | Regenerative Farm | Visual Identity | 2021



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